Brochures, postcards, booklets, folders
- PDF: high-quality and built at the correct finished size
- Images: 300 dpi recommended; 225 dpi may be workable
- Bleed: 0.125 in. on every side where artwork reaches trim
- Fine rules: avoid lines below 0.25 pt
- Fonts: embed them, or outline only when appropriate
- Ink coverage: keep heavy builds controlled and ask when unsure
